Tune in to the flower-powered counterculture of the 1960s, bone up on the “Just Say No” campaign of the Reagan era and check out current-day cannabis research and legalization efforts sweeping the country.
“Today in the United States, someone is arrested for non-violent possession of cannabis every 48 seconds,” tallying 650,000 arrests annually, says Chris Beals, CEO of Weedmaps, which developed the curated pop-up with Los Angeles-based creative agency, Virtue.
Seven exhibits cover cannabis and hemp’s origins and dive into Richard Nixon and Ronald Reagan’s war on drugs.
There’s an on-site gift shop, too, selling apparel, keepsakes and cannabis trinkets, and a cafe with pun-heavy dishes like “One Dank Bowl” and “Wake & Bake.” Again, no weed.
The goal of the project, Beals says, is “To provide visitors with a robust understanding of the highs and lows of cannabis history and to create a stronger understanding of the importance of this plant and its potential.”
The museum, from Weedmaps, a web and mobile platform often called “The Yelp of cannabis,” isn’t the first of its kind.
Its launch in L.A. comes shortly ahead of the country’s first cannabis cafe, Lowell Farms, set to open this fall in West Hollywood.