Amazon is following up on Alexa’s successful penetration into smart homes with an incursion to embed the digital voice assistant in cars.
Amazon’s Echo Auto, which was introduced last fall but has yet to ship, promises full Alexa functionality via a connection with the Alexa app on your smartphone.
There’s even a group focused on Amazon’s in-car success: Amazon Alexa Automotive.
“The real North Star for us is to be embedded with all the cars,” Amazon Alexa Automotive vice president Ned Curic told Automotive News.
The next vehicle in the brand with Alexa onboard will be the upcoming redesigned Q3. Eventually, but gradually, Fine-Morrison said, Audi will include Alexa in all models.
BMW’s senior vice president of digital services and business models Dieter May told Auto News the automaker’s desire to ensure a “Seamless experience” in BMW owners’ “Digital lifestyles” between their homes and vehicles is the impetus behind partnering with Amazon and Alexa.
These are early days in connecting smart cars with smart homes.